More and more people are spending more and more time on the highways of the Internet, on the enticing attractions of the social media platforms, the alluring chat that appears on their screens, the latest update presented courtesy their mobile apps. The Digital Age is long here. It has sunk its roots deep. This is one bandwagon that you should’ve been on and if you haven’t this is all the convincing you will need:
You are out of step – Have you read up the latest post about your business on say, Facebook? Or the scathing review of the customer who found a fly in his soup? Is Twitter just bird talk to you? If you’ve replied yes to all of the above, you’re just not speaking the language of your customers. Present and Future. And this is a demanding generation. A demanding, digital generation. They like it just so. But don’t worry. It doesn’t take too much time or money to hire an expert. Or two. And let them get on with it. Watch them release your struggling inner digital self. And, watch it soar away.
Your competitors will steal a march over you – You’ve spent years building up and maintaining your business. That was probably carefully nurtured by your father before you. And your grandfather before that who founded it. This is a business that you take a lot of pride in.
Don’t sit by and watch your as customers get swept away by competition, competition that may not be as finicky about quality as you. And, worse still by start-ups. Kids whose fathers you patted on their heads as you walked by to open up your store.
The digital lingo is not hard to learn. Its not rocket science or writing this article. Its pretty intuitive in fact. With a little guidance and a helping hand, with a little time and some money, you are well on your way to becoming conversant.
You don’t know your customers – Do you have a great digital strategy in place? Can you give your customers a powerful online value proposition? When you are not able to communicate with your customers, you will not be able to deliver for them. You are not able to deliver because you don’t know them. There are digital tools out there that will, in fact, will not, enable you to read their minds.
But you will still get a pretty good understanding of them; what makes them tick. You will get a pretty decent handle on their likes, their dislikes, their whimsies and the fashions that leave them drooling. You may not approve of all this, but there is no harm in knowing (in fact you may even get to like a few of them once the initial hiccoughs are past). And in putting your old cunning to a little use. All you need to do is to deliver your products packaged in their expectations. Just be a little patient. And get to know them a little more.
To Know more.Visit:http://blog.xerago.com/2013/11/the-forbidden-sins-of-digital-marketing/
Digital Marketing 